Book Yourself Solid:The Fastest, Easiest, And Most Reliable System For Getting More Clients Than You Can Handle Even If You Hate Marketing And Selling9780470643471 115盘 下载 pdf txt 电子版 mobi snb docx

The new edition of the bestselling business development

guide

Book Yourself Solid, Second Edition reveals why self-promotion is a

critical factor to success, giving you a unique perspective that

makes this guide much more than an ordinary "how to" manual for

getting more clients and raising a business profile.

Book Yourself Solid, Second Edition enables you to adopt the

right promotional perspective and provides the strategies,

techniques, and skills necessary to get more clients and increase

profits. Through verbal and written exercises, you'll discover the

keys to developing a strong marketing plan and brand image.

Features unique, personalized, updated social media marketing

strategies for service professionals

Provides new pricing models and sales strategies for simpler

selling

Delivers fresh networking and outreach strategies guaranteed to

take only minutes a day

Offers new solid product launch strategies and tactics for creating

instant awareness

Author a New York Times bestseller, TV personality, and highly

recognized professional speaker

Get the proven tools you can put into effect today with Book

Yourself Solid, Second Edition, and watch your business grow

exponentially!

Foreword by Tim Sanders.

Acknowledgments.

Author's Note.

Preface.

MODULE ONE Your Foundation.

Chapter 1 The Red Velvet Rope Policy.

Chapter 2 Why People Buy What You're Selling.

Chapter 3 Develop a Personal Brand.

Chapter 4 How to Talk About What You Do.

MODULE TWO Building Trust and Credibility.

Chapter 5 Who Knows What You Know and Do They Like You?

Chapter 6 The Book Yourself Solid Sales Cycle Process.

Chapter 7 The Power of Information Products.

MODULE THREE Simple Selling and Perfect Pricing.

Chapter 8 Perfect Pricing.

Chapter 9 Super Simple Selling.

MODULE FOUR The Book Yourself Solid 7 Core Self-Promotion

Strategies.

Chapter 10 The Book Yourself Solid Networking Strategy.

Chapter 11 The Book Yourself Solid Direct Outreach Strategy.

Chapter 12 The Book Yourself Solid Referral Strategy.

Chapter 13 The Book Yourself Solid Keep-in-Touch Strategy.

Chapter 14 The Book Yourself Solid Speaking Strategy.

Chapter 15 The Book Yourself Solid Writing Strategy.

Chapter 16 The Book Yourself Solid Web Strategy.

Part 1: Designing Your Website.

Part 2: Getting Visitors To Your Website.

Part 3: Building a Social Media Platform.

Final Thoughts.

References.

How to Reach Michael Port.

About the Author.

Index.

Michael Port is also author of Beyond Booked Solid. He′s been

called a "marketing guru" by the Wall Street Journal and is a

renowned public speaker. A slightly irreverent, sometimes funny,

knowledgeable, compassionate, and passionate performer, Michael

hits his mark every time and leaves his audiences, readers, and

clients a little smarter, much more alive and thinking a heck of a

lot bigger about who they are and what they offer the world. See

videos and read his blog at MichaelPort.com.

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Review

The author shares his original system for getting more clients by

following seven self-promotion strategies. You’ll gain the

confidence to authentically market yourself and your services and

tap into a bountiful supply of referrals. (Realtor Magazine, July

2006)

The author shares his original system for getting more clients

by following seven self-promotion strategies. You'll gain the

confidence to authentically market yourself and your services and

tap into a bountiful supply of referrals. (Realtor Magazine, July

2006) --This text refers to the Hardcover edition.

媒体评论

"...thought provoking book" (BrandChannel.com, February 16th

2009)

书籍介绍

The new edition of the bestselling business development guide Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile. Book Yourself Solid, Second Edition enables you to adopt the right promotional perspective and provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, you'll discover the keys to developing a strong marketing plan and brand image. Features unique, personalized, updated social media marketing strategies for service professionals Provides new pricing models and sales strategies for simpler selling Delivers fresh networking and outreach strategies guaranteed to take only minutes a day Offers new solid product launch strategies and tactics for creating instant awareness Author a New York Times bestseller, TV personality, and highly recognized professional speaker Get the proven tools you can put into effect today with Book Yourself Solid, Second Edition , and watch your business grow exponentially!