利用Blogs进行营销傻瓜书 BUZZ MARKETING WITH BLOGS FOR DUMMIES 115盘 下载 pdf txt 电子版 mobi snb docx

Whether or not you've blogged before, start here! Blogs can be great business boosters, and this book helps you choose software, get your blog up and running, open communication with customers, and focus content and structure on whatever will provide the best bang for your business. You'll even get tips from some of the best business bloggers around!

Discover how to

Set up and maintain a blog

Involve your customers

Earn trust, educate, and build community

Follow blogging etiquette and culture

Find the right voice

Encourage links to your blog

Introduction

PartⅠ:Getting Started with Business BIogs

Chapter 1：Checking Out Business Blogs

Chapter 2：Discovering the Buzz about Buzz Marketing

Chapter 3：Building a Business Blog

PartⅡ：Setting up a Business BIog

Chapter 4：Picking a Blog Solution

Chapter 5：Setting Up a Hosted Blog

Chapter 6：Taking Control with Independent Blog Software

PartⅢ:Minding Blog Etiquette and Culture

Chapter 7：Understanding Your Audience

Chapter 8：Joining the Blogosphere

Chapter 9：Avoiding Business Blog No-Nos

PartIV：Positioning your BIog

Chapter 10：Finding a Voice

Chapter 11：Promoting Your Blog

Chapter 12：Staying on the Right Side of the Law

PartⅤ:Making the Most of your BIog

Chapter 13：Adding Value to a Blog

Chapter 14：Making Money with a Blog

Chapter 15：Going Beyond Blogs

PartⅥ:The Part of Tens

Chapter 16：Ten Dry-Spell—Breaking Ideas

Chapter 1 7：Ten Traits of a Good Blogger

Chapter 18：Ten Blogs You Should Know

PartⅧ：7：Appendixes

Appendix A：Glossary

Appendix B：Using the Book Blog

Appendix C：Hosted and Independent Blog Solutions

Appendix D：How URLs Work

Appendix E：Case Studies

Index

Susannah Gardner has been an instructor in online journalism, a multimedia director, and a provider of custom Web solutions. Check out her blog at www.buzzmarketingwithblogs.com.

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书籍介绍

In this instant-communication world, buzz means business And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your business Discuss relevant issues Provide a clearinghouse for information and expertise Show your business as a good corporate citizen Support an exchange of ideas Get honest feedback from your customers Affect public opinion If you're new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, "Buzz Marketing With Blogs For Dummies" will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You'll find out how to: Set up and maintain a blog, write in blogging style, and observe blogging etiquette Define your audience and target your blog to reach them Involve your customers, earn their trust, educate the public, and build community Avoid possible legal pitfalls while keeping your blog interesting Encourage contributions and links to your blog Use images and design an eye-catching format Optimize your blog for top search engine ratings, track your results, and measure your success Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, "Buzz Marketing With Blogs For Dummies" even shares tips from the experts who establish and maintain some of the top-rated business blogs. You'll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call