综合商务英语(第4册)/周红红/新视界商务英语系列教材 编者:周红红//王建荣//王小娟|总主编:刘白玉 著作 115盘 下载 pdf txt 电子版 mobi snb docx

《综合商务英语》融合新的外国语言文学类专业本科教学质量国家标准和新的英语四级考试题型，按照商务英语专业教学要求编写，以培养学生的商务英语综合应用能力，包括英语语言知识和应用能力，商务知识、理论和应用能力，职场适应及发展能力和综合运用各种知识解决商务实际问题的能力等为目标。教材内容的选材围绕商务活动的各个阶段，包括公司介绍、沟通交流、商务旅行、产品、销售、商务管理市场营销等等，通过构建真实的职场商务情景，激发学生的学习动力与热情。本书为教材的第4册。

Unit 1 Business Communication

Text A Twelve Secrets of Effective Business Communication

Text B Communicating Effectively for Business

Chinese and International Culture Tour

Case Study

Unit 2 Business Negotiation

Text A The Art of Negotiating

Text B Negotiation Strategy: Seven Common Pitfalls to Avoid

Chinese and International Culture Tour

Case Study

Unit 3 Takeovers and Mergers

Text A Mergers and Acquisitions: Understanding Takeovers

Text B 2017 Bodes Well for Chinese Takeovers

Chinese and International Culture Tour

Case Study

Unit 4 Finance and Banking

Text A On the Way: Chinese Capital’s Journey to the World

Text B Which Is Better: Saving Money or Paying Down Debt?

Chinese and International Culture Tour

Case Study

Unit 5 Stocks and Bonds

Text A Stocks vs. Bonds

Text B Where to Put Your Cash While Savings Rates Are Rock-bottom?

Chinese and International Culture Tour

Case Study

Unit 6 E-commerce

Text A Making the Most of China’s E-commerce Boom

Text B What Does the Store of the Future Look Like?

Chinese and International Culture Tour

Case Study

Unit 7 Risk Management

Text A Risk Management

Text B The Main Types of Business Risk

Chinese and International Culture Tour

Case Study

Unit 8 Corporate Culture

Text A Does Corporate Culture Really Matter?

Text B Risky Rhetoric: When Personal Opinions Damage Corporate Brands

Chinese and International Culture Tour

Case Study

Unit 9 Green Economy

Text A Green Economy

Text B Rise of Personal Solar Power

Chinese and International Culture Tour

Case Study

Unit 10 China’s Economy and the World

Text A A Breath of Fresh Air

Text B How China’s Economy Influences the US

Chinese and International Culture Tour

Case Study

附录一 Glossary

附录二 TEM-8 (2015–2017)

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