CLAUSEWITZ ON STRATEGY 《Clausewitz 论战略：杰出战略家的灵感与洞察》 115盘 下载 pdf txt 电子版 mobi snb docx

　　hat can a nineteenth-century Prussian general teach a twenty-first-century executive or entrepreneur about business strategy? Everything! When alliances are made, broken, and reconstituted at dizzying speed; when experience is left helpless in the face of unprecedented events; and when rules, principles, and how-to pre*ions no longer apply-- these, says Carl von Clausewitz, are the times during which the true strategist thrives. Certainly present in times of war, these conditions are virtually endemic to today's economy.

Clausewitz on Strategy speaks loudly and clearly to both reflective practitioners of business and emerging strategists about how to proceed during periods of instability, uncertainty, and rapid change.

With a fresh translation and editing that careful-ly selects one-sixth of the original material, these highly focused selections from Clausewitz's classic On War present a philosophy of strategy that fuses logical analysis, classical dialectics, historical understanding, psychological insight, and sociological comprehension into an encompassing exposition of strategic thought and behavior.

Clausewitz expounds on the nature of strategic genius, strategy as an outgrowth of the clash of wills, tactics and strategy, offensive and defensive strategies, the elements and dynamics of strategy, the virtues of the commander, and more. His purpose is to prepare leaders for fundamental insights into the nature and characteristics of strategic interaction.

Supplemented with a thoughtful critical essay by The Strategy Institute of The Boston Consulting Group, historical notes, and related excerpts from the writing of other notable thinkers, this challenging and rewarding volume is important reading for any-one interested in understanding the fundamentals of strategy in any field involving competition and uncertainty.

The Strategy Institute of The Boston Consulting Group

Acknowledgments

Prelude

Introduction

Marie von Clausewitz: Preface from 1832

THE GENIUS OF STRATEGY

　The Coup d'Oeil

　Theory in the Service of Genius

THE THEATER OF STRATEGY

　The Clash of Wills

　Friction

THINKING STRATEGY

　Tactics and Strategy

　Simple, but Not Easy

　Attack and Defense

　Elements of Strategy

　Dynamics of Strategy

THE VIRTUES OF STRATEGY

　Moral Forces

　The Virtues of the Army

　The Moral Virtues of the Commander

BEYOND STRATEGY

　Sources for Sidebars

　Index

TIHA VON GHYCZY is a faculty member at the University of Virginia’s Darden School of Business. He is a Fellow of The Strategy Institute of The Boston Consulting Group. As a former partner of BCG, he was engaged in the practice groups for manufacturing/ti

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书籍介绍

Think about strategy and sharpen judgment in an unpredictable environment Carl von Clausewitz is widely acknowledged as one of the most important of the major strategic theorists; he's been read by Eisenhower, Kissinger, Patton, Chairman Mao, and numerous other leaders. In Clausewitz on Strategy, the Boston Consulting Group's Strategy Institute has excerpted those passages most relevant to business strategy from Clausewitz's classic text On War, the most general, applicable, and enduring work of strategy in the modern West and a source of insight into the nature of conflict, whether on the battlefield or in the boardroom. This book offers Clausewitz's framework for self-education--a way to train the reader's thinking. Clausewitz speaks the mind of the executive, revealing logic that those interested in strategic thinking and practice will find invaluable. He presents unique ideas, such as the idea that friction--unexpected interference--is an intrinsic part of strategy. The Boston Consulting Group is one of the world's leading management consulting firms whose clients include many of the world's industry leaders. Tiha von Ghyczy (Charlottesville, VA) has been a faculty member and Director of Business Projects at the Darden School of Business since 1996. While with The Boston Consulting Group, he assumed responsibility for the practice groups in manufacturing/time-based competition and high technology. He has published numerous articles and books on vision and strategy. Bolko von Oetinger (Munich, Germany) is a Senior Vice President of BCG. Christopher Bassford (Washington, DC) is presently a Professor of Strategy at the National War College in Washington, DC, and the author of several books, including Clausewitz in English: The Reception of Clausewitz in Britain and America, 1815-1945.