The Long Tail: How Endless Choice Is Creating Unlimited Demand （长尾） 115盘 下载 pdf txt 电子版 mobi snb docx

With his brittiant theoryofthe Long Tai[-a powerfu[ new economic force in a world where the internet a[[ows almost un[imited choice - Chris Anderson has identified an important truth about our economy and cutture: the future does not lie in hits - the high-volume end of a traditional, demand curve-butin what used to be regarded as misses -the curve's endtessty tong tait.

In this expanded and updated edition, pubtished forthe first time in paperback, he examines howniche interests, which make up the rail[ions of misses, havecome together in a gl.oba[ network.stimutating innovation on an unprecedented scale. The result, he" argues, is a cuttural, richness in which enthusiasms previously dismissed as "minority' thrive and everybody everywhere can find Something to their taste,

Acknowledgments

Introduction

1. The Long Tail

2. The Rise and Fall of the Hit

3. A Short History of the Long Tail

4. The Three Forces of the Long Tail

5. The New Producers

6. The New Markets

7. The New Tastemakers

8. Long Tail Economics

9. The Short Head

10. The Paradise of Choice

11. Niche Culture

12. The Infinite Screen

13. Beyond Entertainment

14. Long Tail Rules

Coda: Tomorrow's Tail

Afterword to the Paperback Edition

Notes on Sources and Further Reading

Index

Chris Anderson is editor in chief of Wired magazine, a position he has held since 2001. He has worked at The Economist, where he served as U.S. business editor. His career began at the two premier science journals, Science and Nature, where he served in s

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书籍介绍

Official Site: http://www.longtailbook.co.uk/

{Synopsis}

What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in "Wired" magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.