商务英语精读(第3册) 张中宁 著作 115盘 下载 pdf txt 电子版 mobi snb docx

本书共分9个单元，每单元包括：商务交际、课文、练习、商务加油站、商务阅读五部分。

Unit 1 Motivations to Go Abroad

Section One: Business Communications

Making an Offer

Section Two: Text

Motivations to Go Abroad

Section Three: Exercises

Section Four: Biz Fueling Station

Section Five: Business Reading

Concerns and Problems of Going International

Unit 2 International Market Research

Section One: Business Communications

Doing Business in China

Section Two : Text

International Market Research

Section Three: Exercises

Section Four: Biz Fueling Station

Section Five: Business Reading

Market Research in Management

Unit 3 Determining Research Objectives

Section One: Business Communications

Decision Making in China

Section Two: Text

Determining Research Objectives

Section Three: Exercises

Section Four: Biz Fueling Station

Section Five: Business Reading

Using Aims and Objectives to Create a Business Strategy

--Experience From Kellogg

Unit 4 What Is Marketing

Section One: Business Communications

Product Presentation

Section Two : Text

Marketing

Section Three: Exercises

Section Four: Biz Fueling Station

Section Five: Business Reading

Marketing Is All Around Us

Unit 5 The Marketing Process

Section One: Business Communications

Marketing Strategy

Section Two: Text

The Marketing Mix

Section Three: Exercises

Section Four: Biz Fueling Station

Section Five: Business Reading

Market Segmentation

Unit 6 Target Market Selection

Section One: Business Communications

Developing a New Market

Section Two : Text

How to Select Target Market

Section Three: Exercises

Section Four: Biz Fueling Station

Section Five: Business Reading

Estimating Market Potential

Unit 7 Marketing in the 21st Century

Section One: Business Communications

Counter-Offer

Section Two: Text

Global Marketing in the Twenty-first Century

Section Three: Exercises

Section Four: Biz Fueling Station

Section Five: Business Reading

Managing the Marketing Efforts

Unit 8 Business Negotiation

Section One: Business Communications

Meeting a Trade Delegation

Section Two: Text

Steps of Business Negotiation

Section Three: Exercises

Section Four: Biz Fueling Station

Section Five: Business Reading

The Negotiating Skills

Unit 9 Establishment of Contract

Section One: Business Communications

Contract Negotiation -- Price

Section Two: Text

Fundamentals of a Contract

Section Three: Exercises

Section Four: Biz Fueling Station

Section Five: Business Reading

Breach of Contract

KEY TO EXERCISES

附录一 全国国际商务英语考试（二级）大纲

附录二 全国国际商务英语考试（二级）样题

附录三 全国国际商务英语考试（二级）口试样卷

附录四 全国国际商务英语考试（二级）样题参考答案

附录五 全国国际商务英语考试（二级）样题听力原文

暂无相关内容，正在全力查找中

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：商务英语精读(第3册) 张中宁 著作在线阅读

在线听书地址：商务英语精读(第3册) 张中宁 著作在线收听

在线购买地址：商务英语精读(第3册) 张中宁 著作在线购买

暂无原文赏析，正在全力查找中！

书籍介绍

《高等院校商务英语专业核心课精品系列教材:商务英语精读(第3册)》是职场英语白骨精，助你完成由菜鸟到高手的完美蜕变，汇集最经典、最全面、最实用的商务英语会话表达，精典短句，夯实你的基础。生动诠释“立竿见影”，高频商务话题，迅速提升你的职场含金量。