跨境电商实用英语(第3版·数字教材版) 中国人民大学出版社 115盘 下载 pdf txt 电子版 mobi snb docx

本教材是高职院校学生了解跨境电商、学习跨境电商相关的行业用语、提高跨境电商英语沟通能力的基础教材。

本教材结构明了，清晰易懂。采用校企双元合作开发模式，共分为五个单元。Unit 1是 Overview of Cross-border E-commerce，介绍了跨境电商的概念、特点、意义和发展前景等；Unit 2是Introduction to Main Cross-border E-commerce Platforms，介绍了主要的跨境电商平台；Unit 3是Pre-sale Services of Cross-border E-commerce，介绍了跨境电商售前服务；Unit 4是On-sale Services of Cross-border E-commerce，介绍了跨境电商售中服务；Unit 5是 After-sales Services of Cross-border E-commerce，介绍了跨境电商售后服务。

Unit 1 Overview of Cross-border E-commerce

Chapter 1 Concept and Characteristics of Cross-border E-commerce

Chapter 2 The Significance of Cross-border E-commerce

Chapter 3 Cross-border E-commerce Development in China

Chapter 4 Customer Service of Cross-border E-commerce

Unit 2 Introduction to Main Cross-border E-commerce Platforms

Chapter 1 Alibaba.com

Chapter 2 AliExpress

Chapter 3 Amazon Platform (B2B)

Chapter 4 Amazon Platform (B2C)

Chapter 5 DHgate

Chapter 6 E-commerce Platforms in Different Countries

Unit 3 Pre-sale Services of Cross-border E-commerce

Chapter 1 Store Deion

Chapter 2 Title Deion

Chapter 3 Product Deion

Chapter 4 Platform-inside Marketing

Chapter 5 SNS Marketing

Chapter 6 SEO & SEM

Unit 4 On-sale Services of Cross-border E-commerce

Chapter 1 Product Information Inquiry

Chapter 2 Payment

Chapter 3 Price Negotiation

Chapter 4 Product Packaging

Chapter 5 Shipment and Delivery

Unit 5 After-sales Services of Cross-border E-commerce

Chapter 1 Disputes and Complaints

Chapter 2 Comments on Product/Service

Chapter 3 Customer Maintenance

Chapter 4 Consumer Habits and Characteristics of Major Countries (Ⅰ)

Chapter 5 Consumer Habits and Characteristics of Major Countries (Ⅱ)

Appendices

Appendix I Products Catalogues

商品类目名称中英文对照

Appendix II The Introduction to the Countries that the Belt and Road Initiative Involves

“一带一路”沿线国家介绍

参考文献

暂无相关内容，正在全力查找中

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：跨境电商实用英语(第3版·数字教材版) 中国人民大学出版社在线阅读

在线听书地址：跨境电商实用英语(第3版·数字教材版) 中国人民大学出版社在线收听

在线购买地址：跨境电商实用英语(第3版·数字教材版) 中国人民大学出版社在线购买

暂无原文赏析，正在全力查找中！

书籍介绍

　　《跨境电商实用英语（第3版·数字教材版）》特点：　　案例真实生动：融入跨境电商行业核心词汇和常用表达　　学习情境逼真：多样化实战练习中注重语言的实际应用　　配套资源丰富：提供学习大纲、单元模块PPT、案例集、习题库、样卷等教学资源　　案例数据新：定期更新新案例及拓展阅读素材