Kellogg On Strategy: Concepts, Tools, And Frameworks For Practitioners(ISBN=9780471478553) 115盘 下载 pdf txt 电子版 mobi snb docx

　　Written for business executives and MBA students, Kellogg on

Strategy is a practical guide to choosing the right strategy for

your business and applying it correctly. Rather than covering the

basics of strategy, this expert guide shows you how to use strategy

effectively so your business can succeed. You′ll learn to analyze

your current competitive position, develop the perfect strategy to

match your goals, and apply that strategy thoughtfully and

effectively. Inside, you′ll find expert guidance on:

Measuring your firm′s competitive advantage

Analyzing opportunities and threats in your industry

Responding to a competitor′s strategy and pricing

Coping with entry into new markets

Positioning your firm against the competition

Developing a sustainable, long–term competitive advantage

And much more

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　　DAVID DRANOVE is the Walter McNerney Distinguished Professor

of Health Industry Management and Professor of Management and

Strategy at the Kellogg Graduate School of Management. He is also

the former chair of the Department of Management and Strategy at

the Kellogg School. Widely published in a number of business

journals, he is also the coauthor of Economics of Strategy, from

Wiley.

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书籍介绍

Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on:

* Measuring your firm's competitive advantage

* Analyzing opportunities and threats in your industry

* Responding to a competitor's strategy and pricing

* Coping with entry into new markets

* Positioning your firm against the competition

* Developing a sustainable, long-term competitive advantage

* And much more