TOYOTA LEADERS(ISBN=9781934287231) 英文原版 115盘 下载 pdf txt 电子版 mobi snb docx

　　Six decades ago, Toyota was an embarrassment. Today, they are

the auto- industry leader. The Toyota Leaders: An Executive Guide

tells how they did it, and in such a way that allows readers to

apply the lessons. Discover how Toyota is more than just a series

of good business moves, but a culture first put into place by its

founders and built on through the years. Not a corporate history,

Sato uses Toyota's past to contextualize his discussion as he

focuses on the company's unique business strategies.

- Find out why an innovative vehicle like the hybrid Prius came

from Toyota and not the more technologically - advanced

Honda.

- Learn how General Motors supplied invaluable business know-how

to then-provincial Toyota in the early eighties.

- Discover why Toyota thinks giving back to Japan and the world

is a smart idea.

- Learn how a national healthcare system is a good thing for

business.

This is the Toyota book for entrepreneurs and executives in all

industries, not just manufacturing.

Toyota and I--and David Halberstam

1.   The Toyoda Precepts

2.   What It Takes a Leader

3.  A Founder's Dreams and Frustrations

4.  Toyota Learned from Ford

5.  The Toyota Production System

6.  Conditional Reinstatement of the President

7.   Toyoda Family Tragedy

8.  Electing for Independent Development

9.  The Standard for Japanese Cars

10.  Toyota, Its Own Worst Enemy

11.  Constructing the Motomachi Plant

12.  Initiating Exports to the U.S.

13.  People's Car or Mass-Market Car?

14.  Protect Your Own Castle

15.  The Corolla: Realizing the Dream of Toyota's

Founder

16.  Victors in the Industrial Reorganization Drama

17.  Toyota's Cornerstone: Labor-Management Cooperation

18.  Waving the Presidential Flag

19.  Virtue out of Vice

20.  The Global Compact Car Wars

21.  The Decisive Tie-Up Negotiations with Ford and GM

22.  The Vicissitudes of an International Corporation

23.  Crisis at Toyota

24.  Okuda's Reform

25.  The Man Behind Lexus

26.  The Toyota Prius: Another Trump Card

27.  Preparing to Become World-Best

28.  Reaching for the Throne: Multidimensional Strategy

The Wounded Forerunner

　　Masaaki Sato simply has no peer when it comes to reporting on

the Japanese auto industry, his prominence dating back to the

1980's when he was on the auto beat for Nikkei (the Japanese Wall

Street Journal). Currently an executive at Nikkei Business

Publications, he is the author of highly regarded histories

including one on the early days of home video technology (i.e., VHS

vs. Betamax) and that has been adapted to the big screen. His most

recent book is The House of Toyota.

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编辑推荐

　　"Masaaki Sato's career as a business journalist enabled him to

see firsthand much of the evolution..."-Maryanne Keller, leading

auto industry analyst

书籍介绍

Six decades ago, Toyota was an embarrassment. Today, they are the auto- industry leader. The Toyota Leaders: An Executive Guide tells how they did it, and in such a way that allows readers to apply the lessons. Discover how Toyota is more than just a series of good business moves, but a culture first put into place by its founders and built on through the years. Not a corporate history, Sato uses Toyota's past to contextualize his discussion as he focuses on the company's unique business strategies.

- Find out why an innovative vehicle like the hybrid Prius came from Toyota and not the more technologically - advanced Honda.

- Learn how General Motors supplied invaluable business know-how to then-provincial Toyota in the early eighties.

- Discover why Toyota thinks giving back to Japan and the world is a smart idea.

- Learn how a national healthcare system is a good thing for business.

This is the Toyota book for entrepreneurs and executives in all industries, not just manufacturing.