(绿色到金色：精明在企业如何利用环境策略去改革、创造价值和建立竞争优势)Green to Gold 115盘 下载 pdf txt 电子版 mobi snb docx

The essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it

This book explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold shows how companies generate lasting value, cutting costs, reducing risk, increasing revenues, and creating strong brands, by building environmental thinking into their business strategies. Daniel C. Esty and Andrew S. Winston provide clear how-to advice and concrete examples from companies like BP, Toyota, IKEA, GE, and Nike that are achieving both environmental and business success. The authors show how these cutting-edge companies are establishing an “eco-advantage” in the marketplace as traditional elements of competitive differentiation fade in importance. Esty and Winston not only highlight successful strategies but also make plain what does not work by describing why environmental initiatives sometimes fail despite the best intentions.

Green to Gold is written for executives at every level and for businesses of all kinds and sizes. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and growing pressure from customers and other stakeholders to strive for sustainability. With a sharp focus on execution, Esty and Winston offer a thoughtful, pragmatic, and inspiring road map that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth. Green to Gold is the new template for global CEOs who want to be good stewards of the Earth while simultaneously building the bottom line.

Acknowledgments

Preface

Introduction: The Environmental Lens

Part One. Preparing for a New World

　1 Eco-Advantage

　Issues and opportunities for business in an environmentally sensitive world

　2 Natural Drivers of the Green Wave,

　Environmental problems and how they shape markets

　3 Who's Behind the Green Wave?

　Stakeholders and the power they wield

Part Two. Strategies for Building Eco-Advantage

　4 Managing the Downside

　Green-to-Gold Plays to reduce cost and risk

　5 Building the Upside

　Green-to-Gold Plays to drive revenues and create intangible value

Part Three. What WaveRiders Do

　6 The Eco-Advantage Mindset

　Looking through an environmental lens

　7 Eco-Tracking

　Understanding your company's environmental "footprint"

　8 Redesigning Your World

　Designing for the environment and "greening" the supply chain

　9 Inspiring an Eco-Advantage Culture

Creating an organizational focus on environmental stewardship

Part Four. Putting It All Together

　10 Why Environmental Initiatives Fail

　Pitfalls to avoid on the way to Eco-Advantage

　11 Taking Action

　　Execution for sustained competitive advantage

　12 Eco-Advantage Strategy

　Key Eco-Advantage plays, tools, and plans

Appendix 1: Additional Resources

Appendix 2: Methodological Overview

Appendix 3: Most Relevant Tools for Each

Green-to-Gold Play

Notes

Index

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作者简介：

　　Daniel C. Esty is Hillhouse Professor of Environmental Law and Policy at Yale University with appointments in the Environmental and Law Schools. He is also a former top official with the U.S. Environmental Protection Agency and has advised companies across the world on corporate environmental strategy. He lives in New Haven, CT.

书籍介绍

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The essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it

This book explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold shows how companies generate lasting value, cutting costs, reducing risk, increasing revenues, and creating strong brands, by building environmental thinking into their business strategies. Daniel C. Esty and Andrew S. Winston provide clear how-to advice and concrete examples from companies like BP, Toyota, IKEA, GE, and Nike that are achieving both environmental and business success. The authors show how these cutting-edge companies are establishing an “eco-advantage” in the marketplace as traditional elements of competitive differentiation fade in importance. Esty and Winston not only highlight successful strategies but also make plain what does not work by describing why environmental initiatives sometimes fail despite the best intentions.

Green to Gold is written forexecutives at every level and for businesses of all kinds and sizes. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and growing pressure from customers and other stakeholders to strive for sustainability. With a sharp focus on execution, Esty and Winston offer a thoughtful, pragmatic, and inspiring road map that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth. Green to Gold is the new template for global CEOs who want to be good stewards of the Earth while simultaneously building the bottom line.