ENTERPRISE ONE TO ONE(ISBN=9780385487559) 英文原版 115盘 下载 pdf txt 电子版 mobi snb docx

Enterprise One to One has taken its place

alongside Don Peppers and Martha Rogers's The One to One

Future as a marketing classic on how to sell more products to

fewer customers through one-to-one marketing. In this brave new

world, where microchip technology is making it possible for

businesses to know their customers better than ever before, there

is incredible opportunity to build unbreakable customer

relationships.

Peppers and Rogers explain the strategies needed to achieve

killer competitive advantages in customer loyalty and unit margin.

Among the things Enterprise One to One teaches are how to

improve customer retention, not just incrementally but

dramatically; how to increase your share of each customer's

business over time; how to protect and increase your unit margin;

and how to make the transition to the Interactive Age with today's

new technologies.

Enterprise One to One is the bible for successful

marketing in today's competitive, high-tech world.

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Don Peppers, a globally respected thought leader, futurist, and

consultant, is a partner at the management consulting and training

firm Peppers and Rogers Group.

Dr. Martha Rogers is a partner at Peppers and Rogers Group, a

Professor of the Practice at the Fuqua School of Business at Duke

University, and a member of the Dean's Advisory Council at Indiana

University. Together they are the authors of the bestselling book

The One to One Future, as well as the authors, with Bob

Dorf, of The One to One Fieldbook.

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书籍介绍

Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships. Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies. Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world.