外贸英语函电 第4版 修订版 机械工业出版社 115盘 下载 pdf txt 电子版 mobi snb docx

本书为“‘十三五’职业教育国家规划教材”修订版、浙江省首批普通高校新形态教材，也是省级精品课程“外贸英语函电”的配套教材。本书根据高等职业教育“强化技能，贴近岗位”的特点和要求，在第3版的基础上修订而成，内容涵盖商务书信基础知识以及建立业务关系、商务谈判、寄样、订立合同、付款方式、包装、保险、装运、投诉和索赔等外贸业务流程。每章涉及一个外贸行业，遵循了“应用性原则”，突出了外贸信函技能的训练。每章包括核心提示、学习目标、背最知识、案例分析（常用短语和典型例句、样信）、小技巧、补充阅读、常见错误、生词表、行业词汇、信函注释及练习等版块内容。

本书可作为高等职业院校商务英语、国际贸易等相关专业的教材，也可作为在职人员的培训用书，还可作为成人高校学生的自学用书。

前言

二维码索引

Chapter 1 Fundamentals of Business Communication

1.1 Letters (Traditional Mails)

1.1.1 Parts of a Business Letter

1.1.2 Forms of a Business Letter

1.1.3 Principles of Business Letter Writing

1.2 E-mails

1.2.1 Layout of an E-mail

1.2.2 Analysis of E-mail Addresses

1.2.3 E-mail Etiquette

1.2.4 Small Tips on How to Use E-mail Better

1.3 Business Postcard

1.4 Other Commonly Used Methods of Communication

1.4.1 Instant Message Jargon Commonly Used When Communicating via Instant Messenger

1.4.2 Interfaces of Instant Messaging

Additional Reading

Common Errors Made by Students

Vocabulary

Supplementary Vocabulary for Garments

Exercises

Chapter 2 Establishing Business Relations

Case Study

Additional Reading

Common Errors Made by Students

Vocabulary

Supplementary Vocabulary for Toys

Notes to Text

Exercises

Chapter 3 Business Negotiations

3.1 Enquiries and Replies

3.2 Offers

3.3 Counter Offers and Re-counter Offers

3.4 Acceptance

Additional Reading

Common Errors Made by Students

Vocabulary

Supplementary Vocabulary for Arts & Crafts

Notes to Text

Exercises

Chapter 4 Sending Samples

Case Study

Additional Reading

Common Errors Made by Students

Vocabulary

Supplementary Vocabulary for Hardware Products

Notes to Text

Exercises

Chapter 5 Signing a Contract

Case Study

Additional Reading

Common Errors Made by Students

Vocabulary

Supplementary Vocabulary for Electrical Appliances

Notes to Text

Exercises

Chapter 6 Terms of Payment

6.1 Payment

6.2 Urging Establishment of L/C

6.3 L/C Amendment and Extension

Additional Reading

Common Errors Made by Students

Vocabulary

Supplementary Vocabulary for Mechanic Products

Notes to Text

Exercises

Chapter 7 Packing

Case Study

Additional Reading

Common Errors Made by Students

Vocabulary

Supplementary Vocabulary for Electronics

Notes to Text

Exercises

Chapter 8 Insurance

Case Study

Additional Reading

Common Errors Made by Students

Vocabulary

Supplementary Vocabulary for Lights

Notes to Text

Exercises

Chapter 9 Shipment

Case Study

Additional Reading

Common Errors Made by Students

Vocabulary

Supplementary Vocabulary for Mould Products

Notes to Text

Exercises

Chapter 10 Complaints and Claims

Case Study

Additional Reading

Common Errors Made by Students

Vocabulary

Supplementary Vocabulary for Chemical Products

Notes to Text

Exercises

附录

附录A Frequently Used Country/Area Codes

附录B Commonly Used Telex Abbreviations

附录C Useful Tools for Foreign Trade

附录D Different Company Names by Country

附录E Specimen E-mails for Cross-Border Electronic Commerce

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