READER-FRIENDLY REPORTS: A NO-NONSENSE G(ISBN=9780071782852) 115盘 下载 pdf txt 电子版 mobi snb docx

　　This is the book that has taught thousands of students how to

write winning business reports. For more than 30 years, Carter A.

Daniel has been teaching MBA students at Rutgers University the art

of effective business communication with the aid of his eminently

practical guide "Reader-Friendly Reports". Now available to the

public for the first time, this beloved resource gives you

everything you need to translate your hard-won figures,

conclusions, and insights into concise and powerful reports. No

definition of communication, no history, no theory, no diagrams

"Reader-Friendly Reports" simply shows you how to: target your

audience; determine your purpose; develop your points; organize

your ideas; make smooth transitions; conduct research; and,

illustrate with clear graphs and charts. "Reader-Friendly Reports"

(the "Daniel Manual") is the A to Z guide to ensuring you meet your

first priority: making sure people can understand and remember your

report from beginning to end.

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书籍介绍

"When writing a report, the first rule is to make sure you are understood. This book shows you how to do just that. You will learn how to plan your report, determine its purpose, its target audience and how to organize your ideas and do research". (Business Spotlight, June 2012).