Affiliate Program Management: An Hour A Day 9780470651735 115盘 下载 pdf txt 电子版 mobi snb docx

　　Affiliatemarketingishot;here'showtogetyourprogramgoingNearlyeveryretailerintheInternetRetailers'Top500hasanaffiliatemarketingprogram.Nowfreeaffiliatenetworks,automationsoftware,andpay-for-performancecompensationmodelsaremakingiteasyforsmallbusinessestotakeadvantageofthismarketingtool.InthepopularAnHouraDayformat,thisguidefeaturesadetailed,real-world,task-basedapproachtodeveloping,launching,andmanagingasuccessfulaffiliatemarketingprogram.Itexploresmarketresearch,determiningpaymentmodelsandreportingguidelines,recruitingaffiliates,craftingappropriatecommunications,andmuchmore.Affiliatemarketingprogramshelpboostmarketingeffortswithoutincurringexcessivecosts;thisHouraDayguideprovideseverythingmerchants,businessowners,andthosechargedwithmanaginganaffiliateprogramneedtoknowOffersamodern,real-world,step-by-stepguidetoresearching,launching,managing,andoptimizingasuccessfulaffiliatemarketingprogramCoverssocialmedia;creatingpolicies;workingwithfeeds,coupons,widgets,andvideo;creatingcompellingcontent;handlingpartnerswhoarenotmeetinggoals;andmuchmoreAffiliateProgramManagement:AnHouraDayisthedo-it-yourselfguidetoplanningandmaintainingasuccessfulaffiliateprogram.

Foreword.   Introduction.  

Part I History, Terminology, and Introductory

Remarks.  

Chapter　 1 Understanding Affiliate Marketing.  

Chapter　 2 Budget, Payments, and Related

Considerations.  

Part II Month 1: Pre-Launch Research and

Analysis.  

Chapter　 3 Week 1: Perform Competitive Marketing

Analysis.  

Chapter　 4 Week 2: Understanding Tracking and

Reporting.  

Chapter　 5 Week 3: Evaluate Program Management

Options.  

Chapter　 6 Week 4: Finalize Payment Models and Cookie

Life.  

Part III Month 2: Setting Your Affiliate Program

Up.  

Chapter　 7 Week 1: Develop Creative Inventory.  

Chapter　 8 Week 2: Data Feeds, Coupons, and

Plug-Ins.  

Chapter　 9 Week 3: Research and Develop Program

Policies.  

Chapter　 10 Week 4: Final Brushstrokes.  

Part IV Month 3: Program Launch and Affiliate Program

Management.  

Chapter　 11 Week 1: Launch the Affiliate Program and

Recruit.  

Chapter　 12 Week 2: Plan Your Affiliate

Communication.  

Chapter　 13 Week 3: Program Management.  

Chapter　 14 Week 4: Affiliate Motivation.  

Part V Month 4: Advanced Management and Analysis.  

Chapter　 15 Week 1: Study and Learn to Deal with Parasitism and

Problematic Affiliates.  

Chapter　 16 Week 2: Master Affiliate Program Analytics and

Optimization.  

Chapter　 17 Deadliest Mistakes to Avoid.  

Chapter　 18 Affiliate Program Promotion Ideas.   Glossary

of Abbreviations.   Index.

　　Heather H. Dismore is a veteran Dummies author and editor who is actively involved in crafting jewelry. Tammy Powley designs and manages content for About.com's jewelry-making Web site and is the author of numerous jewelry-making books and articles.

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书籍介绍

Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.