Jeff Immelt and the New GE Way 杰夫·伊梅尔特和新GE路 115盘 下载 pdf txt 电子版 mobi snb docx

When it was announced in late 2000 that Jeff Immelt would be taking the helm of GE, some skeptics were quick to voice their reservations about the future of the company after Jack Welch. Not only were Welch's shoes particularly large ones to fill, but the economy was dallying with recession, China and India were taking their first giant steps into the global economy, and just four days into Immelt's tenure came the biggest game changer of all: 9/11.

The hand-wringing, it turned out, was all for nought. During Immelt's first seven years on the job, GE's revenues increased by more than 60%, its profits doubled, and the company solidified its status as the world leader in technological innovation.

Written with the full cooperation of Immelt and GE senior executives, Jeff Immelt and the New GE Way tells the amazing story of how Immelt defied the skeptics and successfully reengineered one of the world's oldest and largest global conglomerates to meet the challenges of the 21st century. It offers an unparalleled opportunity to learn how it's done from a master, detailing the trendsetting innovations Immelt pioneered that have made his vision a reality, including:

Mandating non-stop, company-wide innovation

Making customers partners in growth through Customer Dreaming Sessions

Developing region-specific products and services

Partnering with the most promising new-technology upstarts

Going green with a hugely successful Ecomagination initiative

Fostering a non-stop learning environment

The critics were right: Jeff Immelt is no Jack Welch. Just as Welch embodied corporate leadership for the closing decades of the 20th century, Immelt has come to personify the 21st century CEO. As Esquire magazine said when it named him one of The 75 Most Important People of the 21st Century: “The day will come, when GE chairman and CEO, Jeff Immelt, will be viewed as the prototypical leader for the new century.”

INTRODUCTION

CHAPTER 1　FOLLOWING A LEADER

CHAPTER 2　CONFIDENTLY SEIZE OPPORTUNITY

CHAPTER 3　STRENGTH IN CRISIS

CHAPTER 4　APPEARANCES CAN BE DECEIVING

CHAPTER 5　UNDERSTAND CONTEXT

CHAPTER 6　CULTIVATE BIG IDEAS

CHAPTER 7　INVEST IN INNOVATION

CHAPTER 8　USE YOUR ECOMAGINATION

CHAPTER 9　MAINTAIN CORE VALUES

CHAPTER 10　MAKE GROWTH A PROCESS

CHAPTER 11　CREATE A LEARNING ENVIRONMENT

CHAPTER 12　FIND THE FUTURE

CHAPTER 13　PLANT MANY SEEDS

CHAPTER 14　FIND OPPORTUNITY IN ADVERSITY

CHAPTER 15　LEADERSHIP FOR THE NEW CENTURY

AFTERWORD

　APPENDIX AGE's GROWTH AS A PROCESS CHART

　APPENDIX B GE's OPERATIONAL EXCELLENCE CHART

　APPENDIX C CAREER TIMELINE FOR JEFF IMMELT AT GE

　APPENDIX D GE's RESULTS UNDER JEFF IMMELT (2001-2007)

　APPENDIX E GE's LEADERSHIP HISTORY

NOTES

ACKNOWLEDGMENTS

INDEX

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When it was announced in late 2000 that Jeff Immelt would be taking the helm of GE, some skeptics were quick to voice their reservations about the future of the company after Jack Welch. Not only were Welch's shoes particularly large ones to fill, but the economy was dallying with recession, China and India were taking their first giant steps into the global economy, and just four days into Immelt's tenure came the biggest game changer of all: 9/11. . . The hand-wringing, it turned out, was all for nought. During Immelt's first seven years on the job, GE's revenues increased by more than 60%, its profits doubled, and the company solidified its status as the world leader in technological innovation. . . Written with the full cooperation of Immelt and GE senior executives, Jeff Immelt and the New GE Way tells the amazing story of how Immelt defied the skeptics and successfully reengineered one of the world's oldest and largest global conglomerates to meet the challenges of the 21st century. It offers an unparalleled opportunity to learn how it's done from a master, detailing the trendsetting innovations Immelt pioneered that have made his vision a reality, including: . . Mandating non-stop, company-wide innovation. Making customers partners in growth through Customer Dreaming Sessions . Developing region-specific products and services. Partnering with the most promising new-technology upstarts. Going green with a hugely successful Ecomagination initiative. Fostering a non-stop learning environment . . The critics were right: Jeff Immelt is no Jack Welch. Just as Welch embodied corporate leadership for the closing decades of the 20th century, Immelt has come to personify the 21st century CEO. As Esquire magazine said when it named him one of The 75 Most Important People of the 21st Century: �The day will come, when GE chairman and CEO, Jeff Immelt, will be viewed as the prototypical leader for the new century.�