MBA天天学：顶级商学校的学习技巧　MBA In A Day: What You Would Learn At Top-Tier Business Schools 115盘 下载 pdf txt 电子版 mobi snb docx

The same critical information top business schools teach Based on Professor Stralser's popular seminar series, MBA in a Day? is specifically designed for the busy professional (physician, attorney, architect, nonprofit executive, etc.) or entrepreneur/small business owner, who needs to know about the "business-side" of their practice, organization or business. With comprehensive coverage of vital business topics, important concepts and proven strategies taught at top graduate schools, this handy book offers a complete business education without the hassle of enrolling in an MBA program. Divided into four sections covering management and policy; economics, finance, and accounting; marketing; and systems and processes; this straightforward guide is easy to navigate and simple to use. Packed with illustrative examples, helpful anecdotes, and real-world case studies, this commonsense guide covers everything busy professionals would learn at the very best business schools-if they only had the time.

Steven Stralser, PhD (Phoenix, AZ), is Clinical Professor and Managing Director, The Global Entrepreneurship Center at Thunderbird: The American Graduate School of International Management and founder and CEO of The Center for Professional Development, Inc., an organization dedicated to post-graduate training and education of today's professionals.

Preface

Acknowledgements

SECTION I: PEOPLE, MANAGEMENT, AND POICY

Chapter 1 Human Resources

Chapter 2 Organizational Behavior

Chapter 3 Leadership and Team Building

Chapter 4 Ethics

Chapter 5 Negotiation

SECTION II: MONEY; ECONOMICS, FINANCE, AND ACCOUNTING

Chapter 6 Accounting and Finance

Chapter 7 International, National and Local Economics

SECTION III: MARKETS AND STRATEGY

Chapter 8 Marketing, Strategy and Competitive Analysis

Chapter 9 Advertising and Promotion

Chapter 10 Communications and Presentations

SECTION IV: SYSTEMS AND PROCESSES

Chapter 11 Project Management

Chapter 12 Management Information Systems

Chapter 13 E-Commerce and the Use of the World Wide Web

Chapter 14 Quality Issues and Systems

Index

STEVEN STRALSER, PhD, is a clinical professor at Thunderbird: The Garvin School of International Management, where he teaches entrepreneurship. He is the founder and CEO of the Center for Professional Development, an organization dedicated to the further

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书籍介绍

The same critical information top business schools teach

Based on Professor Stralser's popular seminar series, MBA in a Day? is specifically designed for the busy professional (physician, attorney, architect, nonprofit executive, etc.) or entrepreneur/small business owner, who needs to know about the "business-side" of their practice, organization or business. With comprehensive coverage of vital business topics, important concepts and proven strategies taught at top graduate schools, this handy book offers a complete business education without the hassle of enrolling in an MBA program. Divided into four sections covering management and policy; economics, finance, and accounting; marketing; and systems and processes; this straightforward guide is easy to navigate and simple to use. Packed with illustrative examples, helpful anecdotes, and real-world case studies, this commonsense guide covers everything busy professionals would learn at the very best business schools-if they only had the time.

Steven Stralser, PhD (Phoenix, AZ), is Clinical Professor and Managing Director, The Global Entrepreneurship Center at Thunderbird: The American Graduate School of International Management and founder and CEO of The Center for Professional Development, Inc., an organization dedicated to post-graduate training and education of today's professionals.