ONE TO ONE MANAGER, THE(ISBN=9780385502290) 英文原版 115盘 下载 pdf txt 电子版 mobi snb docx

　　In The One to One Manager, visionary authors Don Peppers and

Martha Rogers, Ph.D., go behind the scenes to report on the

challenges and solutions discovered by managers leading 1 to 1

efforts at organizations such as Xerox, General Electric, Oracle,

First Union, Hewlett-Packard, USAA, Levi Strauss, and British

Airways. Filled with in-depth interviews with executives on the

front lines of the 1 to 1 revolution, and based on more than two

dozen case histories from companies around the world, The One to

One Manager examines the actual day-to-day issues involved in

setting and running 1 to 1 initiatives.

The One to One Manager introduces readers to the groundbreakers,

the pathfinders, and the explorers of a vast and rapidly expanding

new universe of customer-focused business strategies. Among the

fascinating pioneers profiled in this book, you will meet:

-General Robert McDermott, the visionary leader who transformed

USAA from an insurance firm mired in paperwork into an IT-savvy

financial institution dedicated to meeting customer needs at warp

speed

-Richard Vague, the CEO of First USA, champion of the "trusted

agent" model for building lifelong customer relationships

-Nina Smith, a Xerox marketing executive blazing a trail through

a forest of competing sales and distribution channels

-Royal Bank of Canada's Anne Lockie, who melds her knowledge of

technology with a keen awareness of human nature to create 1 to 1

relationships with millions of customers

-Bruce Varner, a Texas fire chief who trains his fire fighters to

treat local citizens as valued customers

These early adopters, scouts, and risk takers offer managers and

executives invaluable lessons in their efforts to map a new

business universe in which organizations and enterprises organize

around customer needs. It is a universe in which companies compete

at extreme velocity, racing to devise strategies that will lock in

customer loyalty, raise profits, and avoid the trap of

commoditization. A virtual roadmap to the business world of the

future, The One to One Manager is the book executives and managers

the world over have been waiting for.

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　　DON PEPPERS, formerly the CEO of a top-twenty

direct marketing agency, is a partner at the management and

consulting firm Marketing 1 to1Peppers and Rogers. MARTHA

ROGERS, Ph.D., also a partner at Marketing 1 to 1, is a

professor at the Fuqua School of Business at Duke, and a member of

the Dean’s Advisory Council at Indiana University. They are the

coauthors of the business classics Enterprise One to One and

The One to One Future

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媒体评论

　　Critical Acclaim for Don Peppers and Martha Rogers:

　　Enterprise One to One:

　　"Five stars!"

　　--The Wall Street Journal

　　"First to map the uncharted new world of interactive business.

Use it to unlock the immense potential value of your

customers."

　　--Scott Cook, Chairman of the Board, Intuit

　　"Exceptional. We're basing our strategic planning on these

principles."

　　--Larry Rosenberger, President and CEO, Fair, Isaac

　　"Look no further...a practical business model for operating in an

online interactive world."

　　--Martin Nisenholtz, President, New York Times Electronic Media

Company

　　"Destined to become the business field guide for the twenty-first

century."

　　--Jim Kouzes, Chairman and CEO, TPG (Tom Peters Group) Learning

Systems, and coauthor of The Leadership Challenge

　　The One to One Future:

　　"Book of the year."

　　--Tom Peters

　　"Peters was wrong. This is not the book of the year. It's not

even the book of the decade. It's one of the two or three most

important business books ever written."

　　--George Gendron, Inc. magazine

　　"Unusual insight into how marketers can serve each other and

every consumer."

　　--Regis McKenna, author, consultant, Regis McKenna, Inc.

　　"A unique perspective on the fundamental structural changes that

technology is already bringing to the real world of business

competition."

　　--Esther Dyson, author, President, EDventure Holdings

书籍介绍

In The One to One Manager , visionary authors Don Peppers and Martha Rogers, Ph.D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts at organizations such as Xerox, General Electric, Oracle, First Union, Hewlett-Packard, USAA, Levi Strauss, and British Airways. Filled with in-depth interviews with executives on the front lines of the 1 to 1 revolution, and based on more than two dozen case histories from companies around the world, The One to One Manager examines the actual day-to-day issues involved in setting and running 1 to 1 initiatives.

The One to One Manager introduces readers to the groundbreakers, the pathfinders, and the explorers of a vast and rapidly expanding new universe of customer-focused business strategies. Among the fascinating pioneers profiled in this book, you will meet:

- General Robert McDermott , the visionary leader who transformed USAA from an insurance firm mired in paperwork into an IT-savvy financial institution dedicated to meeting customer needs at warp speed

- Richard Vague , the CEO of First USA, champion of the "trusted agent" model for building lifelong customer relationships

- Nina Smith , a Xerox marketing executive blazing a trail through a forest of competing sales and distribution channels

-Royal Bank of Canada's Anne Lockie , who melds her knowledge of technology with a keen awareness of human nature to create 1 to 1 relationships with millions of customers

- Bruce Varne r, a Texas fire chief who trains his fire fighters to treat local citizens as valued customers

These early adopters, scouts, and risk takers offer managers and executives invaluable lessons in their efforts to map a new business universe in which organizations and enterprises organize around customer needs. It is a universe in which companies compete at extreme velocity, racing to devise strategies that will lock in customer loyalty, raise profits, and avoid the trap of commoditization. A virtual roadmap to the business world of the future, The One to One Manager is the book executives and managers the world over have been waiting for.