WHUFFIE FACTOR, THE(ISBN=9780307409508) 英文原版 115盘 下载 pdf txt 电子版 mobi snb docx

　　The book that catches the crest of Web 2.0 and shows how any

business can harness its power by increasing whuffie, the store of

social capital that is the currency of the digital world.

Everyone knows about blogs and social networks such as Facebook

and Twitter, and has heard about someone who has used them to grow

a huge customer base. Everyone wants to be hands-on, grassroots,

and interactive, but what does this mean? And more to the point,

how do you do it?

As one who has actually launched a company using the power of

online communities, and who now advises large and small companies,

Tara Hunt (named by the San Francisco Chronicle, along with

luminaries Jimmy Wales and Tim O’Reilly, as a digital Utopian) is

the perfect person to do this book.

While The Whuffie Factor will traverse the landscape of Web 2.0

and show how to become a player, it is not just another book about

online marketing. People see the huge business potential of the

online world and the first impulse is: Let’s throw a bunch of money

at it. To which Tara Hunt says: “Stop! Money isn’t the capital of

choice in online communities, it is whuffie–social capital–and how

to raise it is at the heart of this book.” In the Web 2.0 world,

market capital flows from having high social capital. Without

whuffie you lose your connections and any recommendations you make

will be seen as spam–met with negative reactions and a loss of

social capital.

The Whuffie Factor provides businesspeople with a strategic map

and specific tactics for the constantly evolving, elusive, and, to

some, strange world of on?line communities. By connecting with your

customers through community interaction, you’ll raise your social

capital, create demand, and sell more product. Consumer loyalty is

a direct result of whuffie. With great stories of online business

successes and cautionary tales of major missteps–recording

industry, anyone?–Tara Hunt reveals how social networking has more

influence over buying decisions than any other marketing tool and

how your business can tap into the vast world of Web 2.0 to build

an unshakable foundation for twenty-first-century-style online

success.

For those without millions–even thousands–to throw around, here

is a fresh perspective for using social networks to help build a

business whether you are a start-up or a Fortune 500 giant. Even

those in big rich companies need to learn how to be effective and

not waste their money. For them–as well as the entrepreneur–The

Whuffie Factor is an eye-opening guide to a world they probably

don’t understand all that well.

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　　TARA HUNT was the co?founder of Citizen Agency, a

community-marketing consulting firm based in San Francisco, and is

now leading the marketing efforts for Intuit’s partner platform.

She has been cited in national newspapers such as the Wall

Street Journal and the New York Times and is well-known

in the Web 2.0 technology and start-up worlds for her

community-?marketing experience. Her blog, Horsepigcow.com,

explores themes in marketing and economics and has been pivotal in

raising Tara’s own whuffie in the online marketing space.

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