FLYING HIGH JetBlue 创建者及其CEO如何迎接挑战 115盘 下载 pdf txt 电子版 mobi snb docx

Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry., to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a series of interviews with Neeleman's friends, associates, and high-ranking officials in both business and aviation, this books tells the store of Neeleman and explores the rules of success he both lives and builds his companies by.

Introduction

CHAPTER 1: The Journey Begins

CHAPTER 2: Have I Got a Deal for You

CHAPTER 3: Morris Air Spreads Its Wings

CHAPTER 4: Off to Southwest

CHAPTER 5: Opening Up New Skies

CHAPTER 6: A Different Kind of Airline

CHAPTER 7: Preparing for Departure

CHAPTER 8: JetBlue Takes Flight

CHAPTER 9: Making Air Travel Entertaining

CHAPTER 10: Keeping Customers Happy

CHAPTER 11: The Technology Advantage

CHAPTER 12: Getting the Word Out in Style

CHAPTER 13: Dealing with Disaster

CHAPTER 14: Preserving the Culture

CHAPTER 15: Looking to the Future

CHAPTER 16: David Neeleman’s Rules for Succeeding in Any Business

JetBlue Timeline

Acknowledgments

Notes

Index

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作者简介：

　　David Neeleman is much more than one of today’s most accomplished aviation executives. Throughout an incredible career that began with selling Hawaiian timeshare vacation packages as a college student and ultimately led to the creation of JetBlue, Neeleman has demonstrated an uncanny ability to identify and fill unmet needs by building niche businesses. Flying High is a straightforward, illuminating account of David Neeleman’s life and the principles by which he has created his highly profitable travel empire–rules that can be applied to virtually any business in almost every industry.

书籍介绍

Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry., to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a series of interviews with Neeleman′s friends, associates, and high–ranking officials in both business and aviation, this books tells the store of Neeleman and explores the rules of success he both lives and builds his companies by.