Case Study Handbook 当当5星级英文学习产品 115盘 下载 pdf txt 电子版 mobi snb docx

If you’re enrolled in an executive education or MBA program,

you’ve probably encountered a powerful learning tool: the business

case. But if you’re like many people, you may find analyzing cases

and writing about them challenging or frustrating. That’s not

surprising—cases are not simple narratives, and good ones are

typically nonlinear and can even be purposefully misleading. Apply

the conventional approach to understanding business cases, and you

may waste time (at best) and arrive at weak or meager conclusions

(at worst).

The Case Study Handbook presents a powerful new approach for

analyzing, discussing, and writing about cases. By using sample

Harvard Business School cases, you’ll master a number of useful

topics, including:

How to recognize case situations and apply appropriate tools to

solve problems, make decisions, or develop evaluations

How to quickly establish a base of knowledge about a case

How to write persuasive case-based essays

How to talk about cases effectively in class

This book also includes strategies and templates to help apply

this new framework. Extensive examples of effective writing further

reinforce your learning.

A vital resources, The Case Study Handbook is a must read for

anyone about to tackle the business case.

作者简介：

William Ellet is principal and editor of TrainingMedia Review, a

review of business training content and technology for both live

and online training. He has more than twelve years' experience

teaching students how to read, analyze, and write about business

cases in the pre- MBA and MBA programs at Harvard Business

School

Introduction

　1 Persuasion, Argument, and the Case Method

　2 What Is a Case?

PART Ⅰ ANALYSIS

　3 How to Analyze a Case

　4 Case Analysis Demonstration

CASE STUDY: "Malaysia in the 1990s (A)"

　5 Problems

CASE STUDY: "Allentown Materials Corporation: The Electronic

Products Division (Abridged)"

　6 Decisions

　　CASE STUDY: "General Motors:　Packard Electric Division"

　7 Evaluations

CASE STUDY: "Allentown Materials Corporation: The Electronic

Products Division(Abridged)"

PART Ⅱ DISCUSSION

　8 How to Discuss a Case

PART Ⅲ WRITING

9 How toWrite a Case-Based Essay

10 Problem Essays

CASE STUDY: "Allentown Materials Corporation: The Electronic

Products Division (Abridged)"

Sample essay

11 Decision Essays

CASE STUDIE S: "General Electric: Major Appliance Business Group

(Abridged)" and "Whistler Corporation (A)"

Sample essays

12 Evaluation Essays

Disguised case

Sample essay

PART Ⅳ CASES FOR ANALYSIS AND WRITING

"Allentown Materials Corporation:

The Electronic Products Division (Abridged)"

"General Electric: Major Appliance

Business Group (Abridged)"

"General Motors: Packard Electric Division"

"Malaysia in the 1990s (A)"

"Whistler Corporation (A)"

Acknowledgments

Index

About the Author

William Ellet is principal and editor of Training Media Review, a review of business training content and technology, for both live and online training. He has taught students for years about how to read, analyze, and write about business cases in the pre MBA and MBA programs at Harvard Business School.

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If you’re enrolled in an executive education or MBA program, you’ve probably encountered a powerful learning tool: the business case. But if you’re like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In The Case Study Handbook, William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author’s framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.