CUT AND FOLD TECHNIQUES FOR PROMOTIONAL 9781780670942 115盘 下载 pdf txt 电子版 mobi snb docx

　　Cut and Fold Techniques for Promotional Materials is a unique

collection of over 40 attention-grabbing cut-and-fold designs that

when printed and illustrated form memorable give-aways to promote

and advertise services and products. The book provides a one-stop

source for novelty promotional materials, many appearing in print

for the first time. Some designs are interactive toys that turn

inside out or reveal hidden faces when played with, others are more

practical, offering ingenious ways to fold-up letters, brochures

and posters, or to create novelty envelopes and leaflets. All the

designs will enhance a message or presentation, grabbing attention

in ways that simple printing can never achieve. Following the

elegant, easy-to-follow style of Paul Jackson's other titles for

Laurence King, Cut and Fold Techniques for Promotional Materials is

an essential resource for marketing professionals and design

students, and an inspirational guide to anyone looking to enhance

the presentation of their product or service.

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　　Paul Jackson is the author of over 30 books on paper arts and

crafts. He has taught the techniques of folding on more than 150

university level design courses in the UK, Germany, Belgium, the

US, Canada and Israel and been a 'folding consultant' for companies

such as Nike and Siemens.

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Book Description

Release Date:March 20, 2013

Cut and Fold Techniques for Promotional Materialsis a unique collection of over 40 attention-grabbing cut-and-fold designs that when printed and illustrated form memorable give-aways to promote and advertise services and products. The book provides a one-stop source for novelty promotional materials, many appearing in print for the first time.

Following the elegant, easy-to-follow style of Paul Jackson's other titles for Laurence King,Cut and Fold Techniques for Promotional Materialsis an essential resource for marketing professionals and design students, and an inspirational guide to anyone looking to enhance the presentation of their product or service.

Editorial Reviews

About the Author

Paul Jackson is the author of over 30 books on paper ...

书籍介绍

Cut and Fold Techniques for Promotional Materials is a unique collection of over 40 attention-grabbing cut-and-fold designs that when printed and illustrated form memorable give-aways to promote and advertise services and products. The book provides a one-stop source for novelty promotional materials, many appearing in print for the first time. Some designs are interactive toys that turn inside out or reveal hidden faces when played with, others are more practical, offering ingenious ways to fold-up letters, brochures and posters, or to create novelty envelopes and leaflets. All the designs will enhance a message or presentation, grabbing attention in ways that simple printing can never achieve. Following the elegant, easy-to-follow style of Paul Jackson's other titles for Laurence King, Cut and Fold Techniques for Promotional Materials is an essential resource for marketing professionals and design students, and an inspirational guide to anyone looking to enhance the presentation of their product or service.