达到十亿的蓝图：实现指数增长7要素BLUEPRINT TO A BILLION 115盘 下载 pdf txt 电子版 mobi snb docx

"A wonderful, well thought out analysis of entrepreneurship and leadership of a growth company."—Howard Lester, Chairman, Williams-Sonoma, Inc.

"If you dream about growing your business to a billion, this is a fascinating down-to-earth study that you must read. Apply the seven essential principles to your business and you are off and running. Learn about strategy, growth, leadership, team building, and a whole lot more."

—Joe Scarlett, Chairman of the Board, Tractor Supply Company

"Blueprint to a Billion is a well-researched and thoughtfully written book that quantifies the growth pattern of America's highest growth companies."

—Professor John Quelch, Senior Associate Dean, Harvard Business School

"Eighty percent of the top-performing stocks in the last twenty years were small entrepreneurial companies that had an IPO in the prior eight years. Blueprint to a Billion tells you the seven key things these innovators did in common to become America's greatest growth companies."

—William J. O'Neil, Chairman and Founder Investor's Business Daily, www.investors.com

"Thomson has written a masterful work that will catalyze, empower, inspire, motivate, and illuminate entrepreneurs, investors, and policymakers. The world needs this book and will profit from it in manifold ways."

—David M. Darst, Managing Director, Individual Investor Group Chief Investment Strategist, Morgan Stanley

Foreword

Preface

Acknowledgments

1.The Blueprint Thesis: A Different Approach to Growth

Part One: Create and Sustain a Breakthrough Value Proposition

2.The Blueprint Value Proposition

Part Two: Create and Sustain Exponential Revenue Growth

3.Exploit a High-Growth Market Segment

4.Marquee Customers Shape the Revenue Powerhouse

5.Leverage Big Brother Alliances for Breaking into New Markets

Part Three: Seizing the Opportunity to Create Exponential Returns

6.Becoming the Masters of Exponential Returns

7.The Management Team: Inside-Outside Leadership

8.The Board: Comprised of Essentials Experts

9.Linking the 7 Essentials

10.Blueprint Companies for the Next Decade and Your Part in Them: An Epilogue

Appendix A: Top 100 Blueprint Companies

Appendix B: Delivering Breakthrough Benefits Drives Exponential Growth

Appendix C: Assessing Management’s Focus, Drive, and Ability

Appendix D: Methodology

Endnotes

Index

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作者简介：

　　DAVID G. THOMSON has been leading business growth for twenty years in general management and executive sales/marketing at Nortel Networks and Hewlett-Packard. He also served as an associate principal during his five years at McKinsey & Company. Thomson graduated with an electrical engineering degree from the University of Waterloo and an MBA from the University of Western Ontario. He resides with his family in Overland Park, Kansas.

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Praise for BLUEPRINT TO A BILLION "A wonderful, well thought out analysis of entrepreneurship and leadership of a growth company."-Howard Lester, Chairman, Williams-Sonoma, Inc. "If you dream about growing your business to a billion, this is a fascinating down-to-earth study that you must read. Apply the seven essential principles to your business and you are off and running. Learn about strategy, growth, leadership, team building, and a whole lot more."-Joe Scarlett, Chairman of the Board, Tractor Supply Company "Blueprint to a Billion is a well-researched and thoughtfully written book that quantifies the growth pattern of America's highest growth companies."-Professor John Quelch, Senior Associate Dean, Harvard Business School "Eighty percent of the top-performing stocks in the last twenty years were small entrepreneurial companies that had an IPO in the prior eight years. Blueprint to a Billion tells you the seven key things these innovators did in common to become America's greatest growth companies."-William J. O'Neil, Chairman and Founder Investor's Business Daily, www.investors.com "Thomson has written a masterful work that will catalyze, empower, inspire, motivate, and illuminate entrepreneurs, investors, and policymakers. The world needs this book and will profit from it in manifold ways."-David M. Darst, Managing Director, Individual Investor Group Chief Investment Strategist, Morgan Stanley Microsoft, Google, eBay, Staples, Genentech, Starbucks, Nike, and Harley-Davidson . . . these are just a few examples of an elite group of companies that have managed to turn billion-dollar ideas into billion-dollar businesses. What did these and other high-growth companies do to achieve such a goal? What blueprint do they follow to produce such results? Based on three years of in-depth research, David Thomson's Blueprint to a Billion approach provides the first quantitative assessment of the success pattern common across a distinct group of 387 "blueprint companies"the 5% that have IPO'd since 1980 and grown to $1 billion in revenue. They represent America's highest growth companies; they uniquely achieved exponential revenue growth and returns. This book is not about one unique company, its innovation, and the financial returns it achieved; it's about the quantifiable, success-based patternindependent of economic cycles or industriesshared across this group of 387 elite companies. It's about how you can use seven common essentials to better your business, organization, team, or yourself and produce exponential growth. It's about executing the essentials and linking them. It's about taking the actions that matter while avoiding pitfalls. The 7 essentials explored are: Essential #1: Create and Sustain a Breakthrough Value Proposition Essential#2: Exploit a High-Growth Market Segment Essential #3: Marquee Customers Shape the Revenue Powerhouse Essential #4: Leverage Big Brother Alliances for Breaking into New Markets Essential #5: Become the Masters of Exponential Returns Essential #6: The Management Team: Inside-Outside Leadership Essential #7: The Board: Comprised of Essentials Experts Divided into three comprehensive sections, Blueprint to a Billion will show you how to formulate a breakthrough value proposition, create exponential revenue growththe most valuable and unique kind of growthand seize the opportunity to garner exponential returns. More importantly, it provides practical guidelines that you, as a business leader at any level, can use to improve company performance from one year to the next. While the book is based on quantitative evidence, it provides insightful analysis and very personal stories from many blueprint company leaders. Both fact-based and actionable, Blueprint to a Billion contains fresh research that provides valuable insights into success-based business building. Adopting and executing one or more essentials will maximize your growthboth personally and corporately. Executing all 7 essentials will enable your company to achieve unprecedented exponential growth.