商务英语 115盘 下载 pdf txt 电子版 mobi snb docx

本书共17个单元，结构清晰，适用性强；内容丰富，涵盖商务交际中的主要实务环节，并按其操作的先后顺序编写，包括相关知识、范文实例、相关表达法及练习。全书用英文编写，为教学提供了一本正规完整而又系统的教材，也可为学生提供更多接触使用英语的机会。

本书不仅适合作为MBA教材，也完全适合作为经管、商贸、金融专业的教学用书以及有关专业人士的员工培训教材。

UNIT 1 The Elements of Effective Business Writing

Exercises

UNIT 2 The Forms of the Business Letter

The Parts of the Business Letter and Their placement

Useful Sentences on Business Letters

Exercises

UNIT 3 Establishine Business Relations

Specimens of Establishing-Business-Relation Letters

Useful Sentences on Establishing Business Relations

Exercises

UNIT 4 Business References

Specimen of Reference Letters

Useful Sentences on Business References

Exercises

UNIT 5 Sales Letters

Write an Attractive Opening

Explain the Product

Make Good Your Claims

Write an Effective Close

Give Your Letter an Attractive Look

Specimen of Sales Letters

Useful Sentences on Sales Letters

Exercises

UNIT 6 Trade Enquiry

The Reply to a Letter of Enquiry

Useful Sentences on Trade Enquiry

Exercises

UNIT 7 Quotatio Offe and Tender

Routine Quotations

Quotations Subject to Conditions

Offers

Tender

Useful Sentences on Quotation, Offer and Tender

Exercises

UNIT 8 Orders and Their Fulfillment

Acknowledging the Order

Declining the Order

Useful Sentences on Orders

Exercises

UNIT 9 Banking and Movement of Currency

The Air Mail Remittance Order

The Cable Remittance Order

The Foreign Draft

Collections

Specimen Letters on Banking and Payment

Useful Sentences on Banking and payment

Exercises

UNIT 10 Letters of Credit

Procedure--Application for a Letter of Credit

Specimens of L/C Letters

Useful Sentences on L/C

Exercises

UNIT 11 Insurance

UNIT 12 Shipment

UNIT 13 Agencies

UNIT 14 Settlement of Disputes

UNIT 15 Business Contract

UNIT 16 Application Letters and Resumes

UNIT 17 Other Form of Writen Communication

References

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