The Starfish and the Spider(ISBN=9781591841838) 115盘 下载 pdf txt 电子版 mobi snb docx

　　If you cut off a spider　s head, it dies; if you cut off a

starfish　s leg it grows a new one, and that leg can grow into an

entirely new starfish. Traditional top-down organizations are like

spiders, but now starfish organizations are changing the face of

business and the world.

What　s the hidden power behind the success of Wikipedia,

craigslist, and Skype? What do eBay and General Electric have in

common with the abolitionist and women　s rights movements? What

fundamental choice put General Motors and Toyota on vastly

different paths?

Ori Brafman and Rod Beckstrom have discovered some unexpected

answers, gripping stories, and a tapestry of unlikely connections.

The Starfish and the Spider explores what happens when starfish

take on spiders and reveals how established companies and

institutions, from IBM to Intuit to the U.S. government, are also

learning how to incorporate starfish principles to achieve

success.

INTRODUCTION

1  MGM'S MISTAKE AND THE APACHE MYSTERY

2  THE SPIDER, THE STARFISH, AND THE PRESIDENT OF THE

INTERNET

3  A SEA OF STARFISH

4  STANDING ON FIVE LEGS

5  THE HIDDEN POWER OF THE CATALYST

6  TAKING ON DECENTRALIZATION

7  THE COMBO SPECIAL: THE HYBRID ORGANIZATION

8  IN SEARCH OF THE SWEET SPOT

9  THE NEW WORLD

EPILOGUE

SOURCES

ACKNOWLEDGMENTS

INDEX

　　Ori Brafman is a lifelong entrepreneur. His

adventures include a wireless startup, health food advocacy group,

and a network of CEOs working on public benefit projects, which he

co- founded with Rod. He holds a BA in Peace and Conflict Studies

from UC Berkeley and an MBA from Stanford Business School.

　　R.A. Beckstrom is a former CEO, who founded CATS Software

Inc, which he took public. Since his “retirement,” Rod has served

on various private and nonprofit boards. He holds a BA and MBA from

Stanford and was a Fulbright Scholar.

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书籍介绍

If you cut off a spider’s head, it dies; if you cut off a starfish’s leg it grows a new one, and that leg can grow into an entirely new starfish. Traditional top-down organizations are like spiders, but now starfish organizations are changing the face of business and the world.

What’s the hidden power behind the success of Wikipedia, craigslist, and Skype? What do eBay and General Electric have in common with the abolitionist and women’s rights movements? What fundamental choice put General Motors and Toyota on vastly different paths?

Ori Brafman and Rod Beckstrom have discovered some unexpected answers, gripping stories, and a tapestry of unlikely connections. The Starfish and the Spider explores what happens when starfish take on spiders and reveals how established companies and institutions, from IBM to Intuit to the U.S. government, are also learning how to incorporate starfish principles to achieve success.