意外的利润（冰淇淋王国Ben & Jerry创始人著）Ben & Jerry's Double-dip 115盘 下载 pdf txt 电子版 mobi snb docx

Joel Makower author of Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World Ben and Jerry have dished up a healthy scoop of wisdom about the power of business to make change -- and make money. Double-Dip clearly and passionately shows that values-driven business is a powerful idea and not merely a flavor of the month.

Business Times A very different kind of business book, Ben & Jerry's Double-Dip shows how a company can win the respect of its community, loyalty of its customers, and healthy profits, too, by addressing social concerns as well as the bottom line.

Tom Chappell President and co-founder of Tom's of Maine Ben & Jerry have achieved what we all wish were possible in business -- one set of values, for home and at work. Hurray for them!

Introduction: Being Here Now

1　What Do You Mean, Values-Led Business?

2　Looking for Goods in All the Right Places: Values-Le Sourcing and New-Product Development

3 Turning Values into Value: Values-Led Finance

4 Franchises and Partnershops: Values-Led Retailing

5 Marketing for Real

6 People Power: Values-Led Human Resources

7 Mixing Business and Politics: Taking Stands onSocial Issues

8 International Growth

9 The Future of Values-Led Business

Appendix A: The Social Performance Report

Appendix B: Resource Guide

Index

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作者介绍：

　　BEN COHEN AND JERRY GREENFIELD,cofounders ofBen & Jerry's Homemade, Inc., opened their first ice cream shop in Burlington, Vermont,in 1978. Cohen is chairperson and Greenfield is vice-chairperson of the board of Ben &Jerry's Homemade, Inc. They live in Vermont.

书籍介绍

Book Description

Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal:

* How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profit

* Practical advice on everything -- from hiring employees to choosing suppliers

* Nuts-and-bolts information on values-led finance, retailing, and human resources

* Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.

Book Dimension :

length: (cm)23.6 　　　 　　　　　 　　　　　 width:(cm)15.6