The Image 115盘 下载 pdf txt 电子版 mobi snb docx

The author introduces the seminal concept of "pseudo-events"--such as press conferences and presidential debates, which are staged solely for publicity--and redefines celebrity as "a person who is known for his well-knownness." The result is an essential resource that distinguishes the deceptions of our culture from its few enduring truths.

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我们制造、寻觅，最后享受一切造作的体验。我们用以填满自己生活的不是体验，而是体验的形象。最受欢迎的——最 “功能主义” 的——现代建筑并不一定最好住，但肯定最上相。

We make, we seek, and finally we enjoy, the contrivance of all experience. We fill our lives not with experience, but with the images of experience. The most popular—most “functional”—styles of modern architecture are not necessarily those most comfortableto live in, but always those which photograph well.

我们不再简单地 “相信” 甚麽；相反，我们谈的是 “我们所持有的价值”。我们不能在闲下来的时候做些甚麽，我们必须把它当作 “兴趣” 来培养。我们不学习音乐或美术或文学；我们学的是音乐或美术或文学 “鉴赏”。我们不休息；我们 “寻求休闲”。

We do not simply “believe”; instead we talk of “the values we hold.” We cannot do something in our spare time, we must cultivate it as a “hobby.” We do not study music or art or literature; we study the “appreciation” of music or art or literature. We do not rest; we “seek relaxation.”

我们再也不工作；我们扮演角色。

We no longer do a job; we play a role.

图像革命赋予了我们能力，将所有体验都变成某种精神的口香糖，它们的甜味源源不断，带给我们被滋养的幻觉。

The Graphic Revolution has offered us the means of making all experience a form of mental chewing gum, which can be continually sweetened to give us the illusion that we are being nourished.

我们越来越习惯于用形象检验现实，而重新训练自己用现实检验形象则愈发困难。我们越来越难以控制自己的期待，越来越难以用体验来调整期待，相反，我们如今用期待来塑造体验。我们长久地役使着塑造 “现实” 的虚华伟力，要怎样才能重新发现未加矫饰的世界呢？

More and more accustomed to testing reality by the image, we will find it hard to retrain ourselves so we may once again test the image by reality. It becomes ever harder to moderateour expectations, to shape expectations after experience, and not vice versa. For too long already we have had the specious power to shape “reality.” How can we rediscover the world of the uncontrived?

我们最大的幻觉之一，就是对 “灵丹妙药” 的迷信。不存在这样的灵丹妙药，有的只是发现新事物的机会。

One of our grand illusions is the belief in a “cure.” There is no cure. There is only the opportunity for discovery.

书籍介绍

The author introduces the seminal concept of "pseudo-events"--such as press conferences and presidential debates, which are staged solely for publicity--and redefines celebrity as "a person who is known for his well-knownness." The result is an essential resource that distinguishes the deceptions of our culture from its few enduring truths.